Why do companies change their visual ID? The first reason is – The Logo is Outdated
Don’t confuse “old-fashioned” with “classic.” Brands like Nike, Apple, and Mercedes-Benz have kept similar logos throughout the last three decades because they’re classic and recognizable. But if you’ve ever seen Apple Computers’ first logo (a line drawing of Isaac Newton pictured under an apple tree with 19th century lettering) you likely would have thought the image hopelessly outdated. When logo colors, images, and font have gone out of style and look old-fashioned instead of forward-thinking, it’s time for a change.
Oct 12, 2016
